Simple Video Marketing Tips for Your Online Business from Iona Rafael's blog

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Video marketing is about using the appeal of videos to deliver your marketing message across to your specified market. In this article we are going to talk about a few proven tips that can help you to use video marketing more effectively.

When you're making a video of yourself, what's even more important than your camera is the set up. All you need is a light, plain background first. This makes you stand out and the video clear. Apart from that, lighting plays a major role in your videos end quality. Choose a place that is well lit and where clear sightlines are available. Make sure this lighting isn't too bright or else the opposite might happen. Using a cheap webcam is not the way to go, despite the fact that the camera is not that important of a choice. Receive good quality video from a decent camera.

But you should know that creating high quality videos take time. It's really not a big deal to just shoot one but you need to be patient until you reach a professional level. Keeping the quality of your videos up is important because that's what ultimately gives the viewer a positive/negative impression about you. Remember these things, have a decent camera, a bright background, and good lighting. Planning your video is important, and you should know what you'll be talking about before you start filming. Perhaps make a rough outline of the main heading topics to talk about regarding your product or service. It's tough to try to recall everything from a script, unless you're a professional actor or have an excellent memory, so just expanding in a natural way will come across much better. Nothing to be concerned about regarding content because it will just flow from you as you think about the major points to make. The best videos are created very naturally, so your aim should be not look scripted in any way. Never sound like you're repeating from memory like a mechanical robot. Also, just remember that you can edit things out or even re-shoot the video... so no problem.

A simple tip that many ignore is using the right thumbnail. A thumbnail in addition to the title are the things that will get a person's attention when they are looking at different videos. If the thumbnail seems interested to them, their curiosity will make them want to see the video. So don't forget that your viewer has to show interest in the thumbnail. Think of an interesting picture that best describes your video. Don't worry about this picture appealing to everyone, just your target group. Last, but still importantly, don't put a mismatched thumbnail on your video just to get attention. When viewers see that the thumbnail did not match the video, they will give your video negative feedback.

A successful video marketing campaign will employ the above tips, in order to be a successful video marketer.

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By Iona Rafael
Added Jul 24 '13

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